#9

I found this article really relevant, especially since Apple is at the top of many markets right now. We have been discussing Apple quite a bit in my PR class, and it makes for quite interesting conversation.

This article is interesting to me from a business perspective simply because of the fact that Apple is taking a huge risk by pricing the Ipad as they do. They do not receive much of a profit off the sale of the Ipad, but mainly rely on sales of third party media to make money. In this digital age, we are consumers of digital media, and the ipad is an ideal consumption device. From the device interface, you can buy ebooks, movies, music, games, newspapers, magazines, and more. Apple simply takes a standard 30% commission from these sales. This is a risky, but brilliant move. It gives them the opportunity to focus solely on the hardware and software, while allowing third party developers to thrive by making third party content. This is, in my mind, brilliant. The major risk to this, however, is that there needs to be a lot of third party content to pay for the expenses in the Ipad production